Optimizing your website is an essential element of your content marketing strategy. SEO(Search Engine Optimization) is a crucial part. This methods are constantly evolving due to search engines’ developments and users’ changing perspectives. It is not that easy to stay on top of the most successful optimization techniques, with many businesses falling into the trap of incorrectly doing SEO.
How to avoid SEO mistakes and bring the desired results to match the efforts are the important work for every e-commerce businessman.
There are practices are proving effective:
1.Choosing the right Keywords
Optimizing is all about the keywords that you want your website to rank for. It’s best to do your background research carefully before you start the optimization. Using tools like the Google AdWords KeywordPlanner, Google Trends, SEMrush and Moz Keyword Explorer can help immensely in putting your finger on the pulse of trending and adequate keywords.
2.Avoiding keyword Stuffing
You might think using your target keywords in every sentence of your content would boost your ratings. That strategy couldn’t be more wrong. In fact, going overboard with using keywords is registered as spammy by search engines, which means it actually hurts your SEO performance.
That’s why keyword ‘stuffing,’ or overusing your intended keywords, is not crucial to your SEO success. Such an approach would make your content unnatural and useless for its intended audience. In fact, Google is employing a special semantic search called Latent Semantic Indexing (LSI). This program can recognize your content’s topic without the need for stuffing your content with repetitions of your target keywords.
3.Original content is better
While duplicating texts was a common practice back in the day, today search engines penalize this approach. Copying and plagiarizing content is seen as a spammy practice and is highly discouraged.
Duplicate and thin content simply doesn’t work. Instead of ripping off copy from other places or using software that ‘spins’ the content into a new shape, it’s worth investing in creating original and meaningful texts. This is the only way to make sure your website doesn’t get downgraded and pushed in the back of search results.
4.Don’t forget quality links
To get the best from SEO, content marketers today should grasp that the quality of external links included in content is more important than their quantity. That’s why it’s better to make sure you link to relevant, well-ranking websites with solid reputations – not just any site. It’s also useful to link back to sites that have linked to you, as this brings back traffic in the future.
Another counterproductive practice when it comes to links is using ineffective anchor text. This wastes precious SEO opportunities, as the anchor texts signify to the reader and to search bots what the link is about and how it can be beneficial to users. Thus, avoid using ‘click here’ as an anchor text and make sure you opt for a variety of anchor texts, as employing the same text over and over again can be seen as spammy.
5.Keep monitoring and analyzing
The only way to know if your SEO optimization and content efforts work is to track their progress.Setting up and regularly reviewing your analytics is essential for your optimization results.
Google Analytics and Google Webmaster Tools are just two of the main tools you can use to measure and get an overview of your website’s performance. With their help, you can see how your optimization is working for the different kinds of content and using various strategies you are trying out.
6.Choose a reliable website builder
UpBee It® as a professional E-commerce website development team,are always committed to provide smart ,personalized website design,building and lifetime updates support for the customers who would like to start their great E-commerce.
Choose it means you have done the right thing on making the first move.